Starting in 1962, Havaianas has implemented a mission of joy. It symbolizes the excitement and style typical of Brazil to everywhere in the world. The origin of Havaianas comes from the Zori sandals, a traditional shoe made with Japanese rice fibers.
The flip flops of Havaianas are made of vulcanized rubber made from rice grains to honor its origin. Appearing in the world since 1962 and within two years, Havaianas flip flops have become the type of sandals that all Brazilians must have.
At that time, its salespeople would run around in the small Kombi pickup truck and sell the prevalent Havaianas. Imagine what images are coming to your mind? They are like surfing boys in Hippies style, healthy and fun.
In the 1980s, Havaianas became popular in Brazil. Because the government decided to include Havaianas flip flops on the list of essential commodities to control inflation, similar to rice and beans.
Now the Havaianas flip flops have become an integral part of Brazilian society. Every visitor to Brazil returns with a pair of Havaianas in their suitcases as a symbol of this country.
The flag on the “Brazilian” version is particularly a sign of the brand identity Havaianas. This design was produced in 1998 during the World Cup event to celebrate the famous football champion. And while Brazil didn’t win, Havaianas created a nail design for their flip flops team.
In some schools in Brazil, students held demonstrations demanding the right to wear Havaianas flip flops to school. Since then, in Brazil, the concept of “civilian Friday” no longer exists and is replaced by “Havaianas Day”. In 2006, Havaianas set a Guinness record because of the longest floats in the world on Australia’s coast.
Nowadays, it is not difficult to recognize a pair of Havaianas branded flip flops because of their eye-catching colors, prints and designs. The idea of this famous design was actually derived by a manufacturing defect.